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Jang Dong-gun is Chosen as the Most Popular Advertising Star

Not long ago, the government agencies concerned in South Korea held a symposium on how to overcome the economic depression and increase the effects of ads. Besides, they made a questionnaire survey(問卷調(diào)查) on “who is the most popular advertising star”. The ages of the respondents, including both men and women, range from 10 to 40. The survey result shows that most females pick Jang Dong-gun(張東健) while most males vote Jeon Ji-hyun(全智賢) . But in general, Jang Dong-gun is regarded as the most popular advertising model.

The females born in 1960s, 70s and 80s are behind Jang. With their strong support, Jang is able to win the favor of the advertising circle(廣告界) , becoming the spokesman of many famous brands in South Korea.

Why is Jang is so charismatic(有魅力的) ? In the survey, the words often used by respondents to describe Jang are as follows: honest, credible, individualistic, fashionable, aggressive, confident, humble, and smart.

Besides Jang, the list of top ten advertising models also include Lee Na-yeong(李娜英) , Jeon Ji-hyun(全智賢) , Lee Young-ae(李英愛) , Yoo Jea-seok(劉在石) , Kim Tae-hee(金泰熙) , Yoon Eunhye(尹恩惠) , Lee Hyo-lee(李孝利) . Yoo Jea-seok is often described as “happy”, “simple” and “affectionate”. Lee Young-lee and Jeon Ji-hyun win the favor of the audience for their liveliness and sexiness respectively.

【附：中文大意】

張東健被被評(píng)選為最受歡迎的廣告明星

不久前，韓國(guó)有關(guān)部門日前召開了“戰(zhàn)勝經(jīng)濟(jì)低迷，提高廣告效果”研討會(huì)，并以“誰(shuí)是最受歡迎的廣告明星”為題展開了問卷調(diào)查。問卷調(diào)查的參與者為10至40歲的男性與女性。問卷調(diào)查的結(jié)果顯示，在女性觀眾心中最受歡迎的廣告模特兒是張東健，而在男性觀眾的心中全智賢才是最受歡迎的廣告模特兒，張東健排在第二位。但從總的調(diào)查結(jié)果來看，張東健是最受歡迎廣告明星的不二之選。

80后、70后、60后女性觀眾是張東健的堅(jiān)強(qiáng)后盾，正是因?yàn)橛辛怂齻兊闹С�，張東健才能夠成為廣告界的寵兒，接連成為了韓國(guó)多個(gè)知名品牌的代言人。

張東健究竟魅力何在?問卷調(diào)查的結(jié)果為我們給出了詳細(xì)的答案。誠(chéng)實(shí)、守信、有個(gè)性、有品味、時(shí)尚、進(jìn)取、強(qiáng)悍、自信、聰明、謙虛，這是參與者們?cè)谛稳輳垨|健的魅力時(shí)，最常使用的一些詞匯。

另一方面，除張東健外，李娜英、全智賢、李英愛、劉在石、金泰熙、尹恩惠、李孝利、秋成勛等人也躋身到了“最受歡迎廣告明星”前十名。用來形容劉在石的詞匯中，使用頻率最高的還屬快樂、樸實(shí)、親切等。此外，李娜英的活潑、全智賢的性感也深受廣告觀眾的青睞。

本文來自：逍遙右腦記憶 http://m.yy-art.cn/gaozhong/206093.html

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